About

About Modest Charm Beauty Lounge

A space where beauty meets peace.

At Modest Charm Beauty Lounge, our goal is to create a luxurious yet grounded experience where self-care feels intentional, healing, and beautiful.

Founded by Latoya, a licensed esthetician and experienced braider with over 20 years of hands-on practice, Modest Charm is rooted in wellness, artistry, and grace. What began as a childhood passion for hair and natural beauty grew into a holistic service suite offering customized facials, waxing, and protective hairstyling—designed to restore confidence and glow from the inside out.

Our Mission

To provide high-quality, relaxing beauty services in a welcoming, affirming space.

We believe beauty should never feel rushed, loud, or overwhelming. It should feel sacred, safe, and modestly charming.

About the Founder

Hi, I’m Latoya, the heart and hands behind Modest Charm. I’ve been braiding hair since I was 8 years old and have always believed in the power of gentle, personalized care. As a mother, creative, wellness advocate, and woman of faith, I bring empathy and intention into every service I provide. My style blends timeless technique with modern care—and a little bit of softness always.

Whether you’re here for a fresh wax, a deep-cleansing facial, or a protective braid style, I want you to leave feeling seen, restored, and radiant.

What You Can Expect

    •    A calm, professional environment

    •    Clean, sanitized tools + products

    •    High-quality ingredients curated for your skin type

    •    Hair care with a gentle, loving touch

    •    A listening ear when needed—and quiet when preferred

Currently servicing clients in San Antonio, TX (Stone Oak area)

Appointments are available by booking online.